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GEOGRAPHICAL FOCUS 2021

Mark Tungate 2021-12-17

Here’s our close-up look at which networks, agencies, regions and countries shone during the 2021 awards.

After crunching the numbers, we’ve unearthed some additional facts about the Epica Awards. Key among them, we’re delighted to announce that the Independent Agency of the Year was Zulu Alpha Kilo, with three Golds, three Silvers and six Bronzes. It was followed in the indie top three by Rethink, then Cossette, all from Canada.
As previously announced, McCann Worldgroup was Network of the Year, while &co./NoA was effectively Agency of the Year, closely followed by Zulu Alpha Kilo and Serviceplan Germany.        

GEOGRAPHICAL FOCUS 2021#2


This year the Epica Awards received 3184 entries from 64 countries, a dramatic increase on the difficult year before (1980 entries) and close to the 2019 level. The highest number of entries came from the United States (206) followed by Germany (200).





GLOBAL INSIGHTS


NETWORK OF THE YEAR


McCann Worldgroup
with ten Golds, sixteen Silvers and seventeen Bronzes

Top networks:
1. McCann Worldgroup
2. Wunderman Thompson
3. BBDO

AGENCY OF THE YEAR


&co./NoA
with four Golds, three Silvers and one Grand Prix

Top agencies:
1. &co./NoA
2. Zulu Alpha Kilo
3. Serviceplan Germany

INDEPENDENT AGENCY OF THE YEAR


Zulu Alpha Kilo
with three Golds, three Silvers and six Bronzes

Top independent agencies:
1. Zulu Alpha Kilo
2. Rethink
3. Cossette

MOST AWARDED ENTRANTS BY REGION



UNITED STATES


BBDO NY
with one Golds, one Silver, and three Bronzes

Top winners:
1. BBDO NY
2. McCann NY
3. VMLY&R Commerce

Top network: McCann Worldgroup

UNITED KINGDOM


Leo Burnett
with one Gold, one Silver and one Grand Prix

Top winners:
1. Leo Burnett
2. McCann London
3. Wunderman Thompson UK

Top network: McCann Worldgroup

CANADA


Zulu Alpha Kilo
with three Golds, three Silvers and six Bronzes

Top winners:
1. Zulu Alpha Kilo
2. Rethink
3. Cossette

Top network: McCann Worldgroup

FRANCE


DDB Paris
with two Golds and two bronzes

Top winners:
1. DDB Paris
2. McCann Paris
3. BUZZMAN

Top network: Havas Worldwide

GERMANY


Serviceplan Germany
with two Golds, four Silvers, and four Bronzes

Top winners:
1. Serviceplan Germany
2. Kolle Rebbe GmbH
3. Markenfilm Hamburg

Top network: Serviceplan

SCANDINAVIA


&co./NoA
with four Golds, three Silvers and one Grand Prix

Top winners:
1. &co./NoA
2. Hjaltelin Stahl
3. TRY

Top network: The North Alliance

LATIN AMERICA


Wunderman Thompson Colombia
with two Golds and one Grand Prix

Top winners:
1. Wunderman Thompson Colombia
2. Commonwealth McCann
3. Wunderman Thompson Buenos Aires

Top network: Wunderman Thompson

ASIA PACIFIC


Wunderman Thompson Thailand
with one Gold, one Silver and two Bronzes

Top winners:
1. Wunderman Thompson Thailand
2. Yarn - New Zealand
3. Wunderman Thompson Philippines | BBDO Guerrero | Dentsu Japan | LUP Jakarta

Top network: Wunderman Thompson

MIDDLE EAST


FP7 McCann MENAT
with one Gold, five Silvers and two Bronzes

Top winners:
1. FP7 McCann MENAT
2. VMLY&R Istanbul
3. Havas Middle East

Top network: McCann Worldgroup

CENTRAL AND EASTERN EUROPE


Leo Burnett Moscow
with one Gold and two Silvers

Top winners:
1. Leo Burnett Moscow
2. Triad Advertising - Czech Republic
3. BBDO Moscow

Top network: McCann Worldgroup



SEE THE FULL 2021 RESULTS






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