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GEOGRAPHICAL FOCUS 2023

Mark Tungate 2024-01-23

Here’s our close-up look at which agencies came on top in their respective countries and regions at  the 2023 awards.

Germany was top in the country rankings with 61 awarded projects including 2 Grand Prix and 10 Golds, followed by Canada with 45 awarded projects including one Grand Prix and 5 Golds. Completing the top five were the US with 19 prizes, the UK and Norway.


SEE THE FULL 2023 RESULTS


GLOBAL INSIGHTS


NETWORK OF THE YEAR


McCann Worldgroup
with three Grand Prix, five Golds, ten Silvers and eleven Bronzes

Top networks:
1. McCann Worldgroup
2. VML
3. Publicis

AGENCY OF THE YEAR


McCann New York
with two Grand Prix and two Golds

Top agencies:
1. McCann New York
2. Hope&Glory
3. Rethink

INDEPENDENT AGENCY OF THE YEAR


RETHINK
with two Golds, four Silvers and seven Bronzes

Top agencies:
1. Rethink
2. Zulu Alpha Kilo
3. DEPT


MOST AWARDED ENTRANTS BY REGION



UNITED STATES


McCann NY
with two Grand Prix and two Golds

Top winners:
1. McCann NY
2. Dentsu Creative
3. 72andSunny

UNITED KINGDOM


Hope&Glory
with one Grand Prix, three Golds, and one Silver

Top winners:
1. Hope&Glory
2. VML
3. McCann London
3. Leo Burnett
3. The Beyond Collective

“The Last Photo” by Hope&Glory

CANADA


Rethink
with two Golds, four Silvers and seven Bronzes

Top winners:
1. Rethink
2. Zulu Alpha Kilo
3. Leo Burnett Toronto

FRANCE


AustralieGad
with one Gold and one Silver

Top winners:
1. AustralieGad
2. Havas Paris
3. Jellyfish France

GERMANY


Serviceplan Germany
with one Gold, five Silvers, and five Bronzes

Top winners:
1. Serviceplan Germany
2. Leo Burnett GmbH
3. Accenture Song Germany

“The Rift” by Serviceplan Germany

NETHERLANDS


DEPT
with four Silvers, and three Bronzes

Top winners:
1. DEPT
2. Kaliber
3. Selmore Creative Agency & DotControl

BELGIUM


VML
with one Grand Prix, one Gold and three Silvers

Top winners:
1. VML
2. Serviceplan

ITALY


DDB
with two Golds and two Silvers

Top winners:
1. DDB
2. Leo Burnett Italy
3. Accenture Song

SCANDINAVIA


Giants & Toys
with one Gold, one Silver and one Bronze

Top winners:
1. Giants & Toys - Sweden
2. TRY - Norway
3. Miltton - Finland

MIDDLE EAST


VML Turkiye
with one Gold and one Bronze
Top winners:
1. VML Turkiye
2. McCann Tel-Aviv
3. VML UAE

“Is That Heinz?” by VML Turkiye

EASTERN EUROPE


McCann Poland
with one Grand Prix, two Golds and one Silver
Top winners:
1. McCann Poland
2. ANGRY agency - Ukraine
3. Saatchi & Saatchi Ukraine

“Where to Settle?” by McCann Poland

EURASIA


FCB Artgroup Almaty
with one Gold and one Silver
Top winners:
1. FCB Artgroup Almaty - Kazakhstan
2. Endorphin - Azerbaijan
3. Synthesis - Uzbekistan

ASIA PACIFIC


SIX INC
with one Grand Prix, one Gold, one Silve and one Bronze
Top winners:
1. SIX INC - Japan
2. VML Singapore
3. BBDO Bangkok

LATIN AMERICA


BETC Havas
with one Gold and one Silver
Top winners:
1. BETC Havas - Brazil
2. Ogilvy Colombia
3. VML Buenos Aires - Argentina

“Petra Milk” by BETC Havas


SEE THE FULL 2023 RESULTS




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