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Entries open From July 1st to October 7th 2019 ENTER NOW
01

Call for entries

Key dates 2019
Early bird entry period (100€ off):
July 1st to August 31st
Normal entry period:
September 1st to October 7th
Shortlist publication:
November 11th
Ceremony:
November 21st
Final results:
November 22nd
02

Categories

INDUSTRY SPECIFIC icon--caret
INDUSTRY SPECIFIC
01. Food

All savoury foods, including fast-food products, pasta, eggs, meats, oils, sauces, butter, cheese, margarine, natural yoghurt, pet foods etc.

02. Confectionery & Snacks

Chocolates, sugar confectionery, jams, desserts, nuts, biscuits, salted snacks, chewing gum, ice cream etc.

03. Alcoholic Drinks

All alcoholic drinks: wine, beer, cider, spirits etc.

04. Non-alcoholic Drinks

Soft drinks, fruit juices, tea, coffee, mineral water and milk-based drinks.

05. Health & Beauty

Optical, medical and dental services, toothpastes, condoms, toiletries, tissues, soaps, diapers, shaving products, perfumes, cosmetics, deodorants, hearing aids, hair care and solar protection products, beauty institutes, spas, bath and shower additives etc.

06. Prescription & OTC Products

Advertising for pharmaceutical and related products and services aimed at the general public or at the medical profession.

07. Fashion, Footwear & Personal Accessories

Including sportswear, swimwear, lingerie, shoes, socks, stockings, hats, gloves, eyewear, writing instruments, wrist watches, jewellery, luggage, hand bags, smoking materials and other portable accessories.

08. Luxury & Premium Brands

Luxury fashion and accessories, artisanal and custom-made products, furnishing and housewares, tailoring, jewellery, premium cosmetic products, upscale hotels and resorts, elite travel experiences, value-added services, high status technology, luxury automobiles and other automotive, private aircraft, yachts and motorboats, wines and champagnes.

09. Household Maintenance

Paints, detergents, household cleaning products, air fresheners, insecticides, gardening equipment, plant foods, batteries, adhesives, food containers etc.

10. Homes, Furnishings & Appliances

Property, furniture, floor coverings, domestic appliances, kitchenware, televisions, home cinema, security systems, solar heating and all public utilities providing water, gas, electricity etc.

11. Personal Electronics & Devices

Computers and laptops, phones, tablets, media players, smart watches and wearable technology.

12. Automotive

All vehicles including SUVs and people carriers, trucks, vans motorcycles, ambulances and other service vehicles. Tyres, petrol, oil, spare parts and accessories, in-car entertainment, GPS etc.

13. Communication & Public Services

Telecoms service providers, broadband, postal and courier services, yellow pages, directory enquiries, schools, search engines, energy and utility providers.

14. Transport & Tourism

Airlines, railways, car rentals, cruises, tour operators, tourist boards, hotels, resorts, driving schools, and all forms of public transport.

15. Restaurants, Bars & Cafés

Advertising and promotions for independent or chain restaurants, fast-food services, bars and cafés.

16. Retail Services

Supermarkets, department stores, independent or chain and Internet shopping.

17. Financial Services

Banks, insurance, credit cards, pension plans, investments and related online services, etc.

18. Online & Mobile Services

Any traditional advertisement for services found and made possible by web and mobile environment. Web dating, food delivery, housing, transportation services, music libraries etc.

19. Media

Consumer advertising for books, films, newspapers, magazines, radio stations, television channels and programmes, including related apps, websites etc.

20. Recreation & Leisure

Video games, cameras, musical instruments and accessories, lotteries, scratch cards, festivals, concerts, toys, bicycles, dating services, exhibitions, amusement parks, gymnasiums, museums, sporting goods and sporting events, hotels and resorts etc.

21. Public Interest - Health & Safety

Road safety, diet & exercise, anti-smoking or anti-alcohol campaigns, sexually transmitted diseases, workplace safety etc.

22. Public Interest - Social

Homelessness, children’s rights, race relations, cruelty to animals etc.

23. Public Interest - Gender Equity

Campaigns in any medium promoting inclusion and empowerment, women’s rights, LGBTQIA+ rights and any positive actions concerning gender identity.

24. Public Interest - Environment

Climate change, pollution, nature conservation etc.

The Public Interest categories are sponsored by Euronews and ACT Responsible.


25. Professional Products & Services

Office supplies, furnishings, industrial and agricultural equipment, packing materials, media sales, temporary help, language schools, learning institutions, trade fairs, communication, recruitment and translation agencies, video surveillance etc.

26. Corporate Image

Communication programmes whose primary function is to promote the reputation of a corporation as opposed to its individual products or services (now allows online films).

TECHNIQUE
27. Radio Advertising

Radio commercials for any product or service, judged on originality and craft (a script, in English, must accompany each entry).

28. Consumer Direct

Direct marketing operations aimed primarily at the general public.

29. Business to Business Direct

Direct marketing operations aimed primarily at professional target groups.

30. Topical & Real-Time Advertising

Advertisements or campaigns inspired by the news. Rapid or immediate responses to breaking news, headlines, current affairs or very recent topical events.

31. Media Innovation - Traditional Media

Advertising and media planning that uses conventional media, including digital, in an original way.

32. Media Innovation - Alternative Media

Advertising and media planning that invents a new medium to carry its message; ambient, stunts, guerrilla marketing, installations etc.

33. Creative Technology

Objects or devices invented exclusively for a brand or a campaign, including vending machines, wearable technology, interactive installations etc.

34. Creative Use of Data

Campaigns or individual pieces of work that are inspired or based on data.

35. Branded Content - Films & Series

Operations involving films or web series designed to reinforce brand values in the context of entertainment and/or original content.

36. Branded Content - Music Videos

Any music video created as branded content for an advertiser or the promotion of the artist in question.

37. Branded Content - Branded Games

Offline as well as online, mobile, tablet or video games created specifically for brands, or product placements that enhance a player’s experience of the game.

38. Branded Content - Native Advertising

Original content that complements or reflects the editorial environment in which it appears, conveying a brand message yet providing engaging information or entertainment for the audience.

39. Production & Brand Integration

Operations which promote branded products or services via appearances in pre-existing films, television shows or other media, and which enable brands to gain or reinforce status from the context in which they are placed.

40. Public Relations

Campaigns in the fields of press relations, public affairs, crisis management, lobbying, reputation management, community and influencer management, financial communications and stakeholder relations. Projects and activities specifically devised to generate earned media.

41. Events

Exhibitions and special events designed to engage consumers and visitors with the values of a brand.

42. Promotions & Incentives

Brand activation and CRM programmes, loyalty schemes, special offers, competitions, in-store activities, merchandising, tie-ins etc designed for immediate results or to reinforce long-term customer relationships.

43. Experiential & Shopper Marketing

Installations or campaigns allowing consumers to engage directly with the brand, physical brand spaces such as exhibitions, museums and pop-up stores, in-store displays and merchandising, operations targeting consumers at the point of sale.

CRAFT & IMAGERY
44. Copywriting & Storytelling

Exceptional writing, whether in a print advertisement, a film, or a piece of branded entertainment. Elegant phrasing, wit, sparkling dialogue, or simply a moving story.

45. Direction & Cinematography

Including lighting, camera angles, art direction, set design, casting, costumes, acting and other on-set considerations that contribute to the overall appreciation of a commercial independently of the creative idea.

46. Post Production & Visual Effects

Editing, color grading, compositing and all other post-production considerations that enhance production values and contribute to the overall appreciation of a commercial independently of the creative idea.

47. Animation

Including traditional, stop-motion and computer-generated techniques, used exclusively or in combination with live action to contribute to the overall appreciation of a commercial independently of the creative idea.

48. Best Use of Sound

A creative idea driven or enhanced by its sound design.

49. Best Use of Music

A creative idea driven or enhanced by the selection and use of music.

50. Print Craft

Aesthetic considerations, including art direction and copywriting that contribute to the overall appreciation of print advertising independently of the creative idea.

51. Advertising Photography

Original photography, including digital imaging, used for commercial communications (finished ads only; work must be entered as it appeared in the media).

The Photography category is sponsored by Lürzer's Archive


52. Illustration

Illustrations used in the context of commercial communication only.

DESIGN
53. Graphic Design

Logos, letterheads, typography, etc.

54. Publication Design

Brochures, annual reports, catalogues, calendars, postcards, etc.

55. Packaging Design

All packages, containers, covers and labels for products and services listed under categories 1 to 25 above.

56. Brand Identity

The creation or redesign of the entire visual identity of a brand, from logo and font styles to graphic elements, digital presence, stationery, signage etc.

57. Product Design

Furniture, objects, toys etc. created for the client in a marketing context.

DIGITAL
58. Websites

Innovation and creativity in the design of sites and microsites; sites with a specific brand objective.

59. Online Ads

Animated banners, pop-up ads etc.

60. Online & Viral Films

Web commercials and virals produced primarily for online viewing.

61. Social Networks

Operations relying primarily on targeted community applications, microblogging services and other user generated content.

62. Mobile Sites & Apps

Apps and sites for mobile or tablet devices created specifically for branding or promotional purposes.

63. Mobile Campaigns

Operations created specifically for mobile environments, for example using GPS technology.

64. Virtual or Augmented Reality

All virtual reality or augmented reality campaigns and applications created for the client in a marketing context.

SPECIAL
65. Integrated Campaigns

Operations using at least three different media for a synergistic effect.

66. Humour in Advertising

A special category for advertising and branding using humour to convey messages, including film, print, digital and alternative media.

03

Media types

TV/CINEMA (TVC)

A film under 90 seconds that has aired on television and/or movie theaters.
Several TV/Cinema entries can be gathered under the same campaign to be judged and win together. TV/Cinema entries are all eligible for the Film Grand Prix.

Upload requirements: 1 video file (.mov or .mp4) of the actual execution.

PRINT (PRT)

Any print ad, whether published in the press or on billboard. Several Press entries can be gathered under the same campaign to be judged and win together.
Print entries are all eligible for the Print Grand Prix.

Upload requirements: 1 image file (RGB, .jpeg, 300dpi/>24cm for the longest side) of the actual execution. Note: No case study allowed for Print categories.

ALTERNATIVE (ALT)

Use this media type for work that necessitate a case study to be explained such as Ambient, experiential, PR operations or design work. Alternative entries are eligible for the Alternative Media Grand Prix except for design entries, eligible for the Design Grand Prix.

Upload requirements: A case study video (.mov or .mp4, under 3mn) and/or a presentation board (RGB, .jpeg, landscape orientation, 300dpi) are required to explain the work. Additional images can be uploaded optionally.

ONLINE VIDEO (OFL)

A film under 3mn published on the internet.
If the work is over 3mn long, a URL to the full-length version must be entered and only a cut-down version or trailer should be uploaded (category 33, Music Videos, accepts video files longer than 3mn).
Several Online Video entries can be gathered under the same campaign to be judged and win together.
Online Video entries are eligible for the Film Grand Prix.

Upload requirements: 1 video file (.mov or .mp4) of the actual execution.


DIGITAL (DIG)

Media type available for online categories. It allows to upload different file types and enter a URL.
Digital entries are all eligible for the Digital Grand Prix.

Upload requirements: A case study video (.mov or .mp4, under 3mn) and/or a presentation board (RGB, .jpeg, landscape orientation, 300dpi//>24cm wide) are required to explain the work. Optionally, additional images can be uploaded and a URL to the actual project or a landing page can be entered.

RADIO (RA)

Any commercial under 3mn long that aired on the radio. Several Radio entries can be gathered under the same campaign to be judged and win together.
A transcript in English of the dialogues must be pasted on page 2 of the online registration.

Upload requirements: One audio file (.mp3) of the actual execution or video (.mov or .mp4) compiling both sound and subtitles in English.

INTEGRATED (INT)

Media type only available for the Integrated category. The different parts of an integrated campaign must be clearly described in the details on page 2 of the online registration. 

Upload requirements: Any number of videos (under 3mn long each) and images. File names must point to the detailed parts.

04

Rules

1

The competition is open to all local and multinational advertising agencies, PR agencies, film production companies, media consultancies, design studios, photographers and advertisers worldwide. Only advertising and other forms of communication that have been approved by the client and have been or will be used, published or broadcast anywhere between July 1st, 2018 and November 15th 2019 are eligible as entries. Work that does not meet these eligibility conditions will be disqualified.

2

The purpose of the competition is to reward outstanding creativity. Entries will be judged on the originality of the creative ideas and on the quality of their execution.

3

Pre-selection and final juries are only made up of journalists and senior editors, representatives of the marketing communications trade press. Some votes may also come from expert journalists specializing in the industry sector the category relates to. In the designation of category winners, judges do not vote on entries from their own country.

4

All Grand Prix and category winners (gold, silver and bronze) will receive crystal pyramid trophies. All winners will also receive certificates. For the purpose of identifying winners, a single award and certificate will be attributed to campaigns of several entries.

5

Five Epica Grand Prix will be chosen from the highest-scoring film, print, alternative, digital and design entries in each category, with the exception of the Public Interest categories. They will be attributed by majority vote of the entire jury after a process of progressive elimination. A Responsibility Grand Prix will be awarded among the highest scoring public interest entries.

6

Entrants may submit physical samples of Direct Marketing, Media Usage, PR & Promotions and Design entries in addition to the media uploaded online. Samples must be sent to the Epica office in France with the corresponding entry number clearly written on the package, and will not be returned.

7

The organisers and/or jury reserve the right to change the categories selected by entrants if they consider that the category chosen is incorrect or that the work would fare better elsewhere (unless the initial category choice relates to the specialty of the entrant, such as design house, sound studio etc…). The decision of the judges is final and awards may be withheld at the discretion of the jury or if no entry in a category achieves a score that qualifies it as a winner.

8

By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before October 15th, 2019. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.

9

Professional photographers may enter at a discount in the Advertising Photography category. Their fee for each entry in this category is €100 and the company fee is waived. Photographers must contact Epica directly before taking advantage of these conditions.

10

All entrants authorise the organisers and other third-party companies to copy, scan, digitalise and otherwise duplicate their entries in whatever form and to use such material for exhibitions, screenings, publications, broadcasts, DVDs and on the Internet in order to promote the Epica awards and to propagate the results of the competition. Under no circumstances shall the organisers, or their authorised representatives, be held responsible for the payment of royalties or other charges in connection with the aforementioned activities. Each entrant agrees to not hold the organisers, and/or their authorised representatives, liable against any claims concerning the material in this respect.

05

Pricing

Prices

Each company taking part in the awards will pay a basic registration fee of €200.

The fee for each entry applies to each execution whether it is judged individually or as part of a campaign. Print entries are charged €290, Film and Radio entries are charged €335. Alternative and Digital entries are charged €369. Integrated Campaigns are charged €599.

Professional photographers may enter at a discount in the Advertising Photography category. Their fee for each entry in this category is €100 and the company fee is waived. Photographers must contact Epica directly before taking advantage of these conditions.

Companies based in France will be charged French TVA (VAT) at the prevailing rate. Entries from all other countries are exempt from French TVA in application of articles 259 A-C of the CGI (French tax code).

Payment

Entry fees must be paid by cheque, credit card or bank transfer (see bank details below). Cheques should be drawn on a bank in France. Credit card payments must be made online and include a 3% charge per transaction. Transfers should include all bank charges. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.

By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before October 15th, 2019.

Bank details

Beneficiary: Maydream / Epica, 112 bis rue Cardinet - 75017 Paris, France Bank Name & Address: HSBC, 35 rue de Sablonville, 92200 Neuilly sur Seine, France IBAN: FR76 3005 6000 1500 1520 4408 126 BIC/Swift Address: CCFRFRPP