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A new ACT takes center stage

Mark Tungate 2019-05-28

It’s a new act for ACT Responsible. The association that promotes and inspires advertising “for good” has both rebranded and re-launched in order to better express the range and number of its projects.

A new ACT takes center stage#2
Through this rebranding, we want to reaffirm that we are more than ever present, open and driven to promoting ethical advertising

Launched in 2001, ACT has traditionally been known for its annual “Great Ads For Good” exhibition during the Cannes Lions festival. But there are many more facets to the organisation. Today it federates a network of communication professionals around ethical advertising and the promotion of good causes. 

Among its other initiatives are The Good Ads Gallery, a searchable database of 20,000 ads; “One Minute of Responsibility”, a TV show with Euronews, which airs cause-related ads to viewers in over 155 countries; The Care Awards, created with The European Association Communications Agencies (EACA); and The Good Report, a ranking of the world’s best use of creative communications to promote sustainability and social responsibility.

Isabel Kurata, co-founder in charge of development, said: “Through this rebranding, we want to reaffirm that we are more than ever present, open and driven to promoting ethical advertising, shown through our new and strong logo. Our aim is to clarify and clearly establish our different initiatives.”

Access full details in the official press kit here

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