Christine Dell'Amore is an editor at world-renowned National Geographic, a website and magazine that covers the wonders of the world, from astronomy, to culture and wildlife. She shares her unique perspective as an Epica juror, her take on digital stories, and the extension of nature journalism to advertising and design creativity.
What inspired you to become a journalist and how did you get into the profession?
I was a writer from an early age, spending hours at my desktop computer writing stories about horses (my favorite animal). It was only natural I’d extend those writing skills into my job! I have an undergraduate degree in environmental science and a graduate degree in science journalism, which have been ideal foundations for my current role at Nat Geo.
What’s your role at National Geographic - and what are the latest developments there?
I am an editor who works primarily on digital stories, but also the print magazine as well. In March, the magazine launched its new redesign, and I was thrilled that it featured my cover story on spotted hyena matriliny!
What do you think a nature journalist can bring to a competition about advertising and design creativity?
In my job, I think a lot about impact, and how my stories educate readers about the natural world. It’s an obvious extension to think about how advertising and design can also influence readers.
National Geographic is the latest magazine to go purely online, ending the print edition. What are your thoughts on that?
Actually, National Geographic continues publishing a monthly print magazine for our subscribers (and limited newsstands in the US), in addition to continuing newsstand distribution in over 30 local language markets.
As a member of the Epica Awards jury, how do you approach evaluating and selecting the best creative work from around the world?
In the latest competition, I naturally gravitated toward the entries about science, health, and nature. I also looked for entries that did not sensationalize or overhype an issue, but instead presented in a relatable, rational way for readers. For instance, one of my favorite entries was how the landscapes of famous works of art would look different if climate change continues on its current path.
You obviously have a love of the great outdoors! Where did that begin?
Surprisingly, not until I was 20 years old. I went to Ecuador on a three-week study abroad trip, and it changed my life. I have now been to 50 countries.
I looked for entries that did not sensationalize or overhype an issue, but instead presented in a relatable, rational way for readers.
How did you go about researching your book, SOUTH POLE, about the British Antarctic Expedition?
I actually visited the huts on a National Science Foundation fellowship to Antarctica! Walking into the places where these men had lived more than a century ago was indescribable. I also read a lot of books, and interviewed historians.
What’s the biggest challenge facing the creative industry today – and how might it be addressed in your opinion?
Trust. With AI and the current political climate, a lot of people no longer trust any form of media. We need to regain that if we are to be successful.
What role do you see journalism playing in promoting and advocating for diversity and inclusion within the creative industry?
Journalists by and large are open-minded, curious people who want to hear many perspectives. I think that quality also extends to hiring, promoting, and advocating for people of more diverse backgrounds.
Who are your role models or mentors in journalism and the creative world? And what’s the best piece of career advice you’ve ever been given?
I don’t have particular role models, but in general the best mentors for me have been humble, talented, diplomatic leaders who have shown me how to advocate for myself while also being a good person. My favorite career advice is “be enthusiastic.” Enthusiasm for the wonderful career of journalism and sharing the natural world with the public has gotten me to where I am today.