Call for entries
All savoury foods, including fast-food products, pasta, eggs, meats, oils, sauces, butter, cheese, natural yoghurt, pet foods etc.
Chocolates, sugar confectionery, jams, desserts, nuts, biscuits, salted snacks, gums etc.
All alcoholic drinks: wine, beer, cider, spirits etc.
Soft drinks, fruit juices, tea, coffee, mineral water and milk-based drinks.
Optical, medical and dental services, toothpastes, condoms, toiletries, tissues, soaps, diapers, shaving products, perfumes, cosmetics, deodorants, hearing aids, hair care and solar protection products, beauty institutes, spas, bath and shower additives etc.
Advertising for pharmaceutical and related products and services aimed at the general public or at the medical profession.
Including sportswear, swimwear, lingerie, shoes, socks, stockings, hats, gloves, eyewear, writing instruments, wrist watches, jewelry, luggage, hand bags, smoking materials and other portable accessories.
Luxury fashion and accessories, artisanal and custom-made products, furnishing and housewares, tailoring, jewelery, premium cosmetic products, upscale hotels and resorts, elite travel experiences, value-added services, high status technology, luxury automobiles and other automotive, private aircraft, yachts and motorboats, wines and champagnes.
Paints, detergents, household cleaning products, air fresheners, insecticides, gardening equipment, plant foods, batteries, adhesives, food containers etc.
Real estate services and development, furniture, floor coverings, domestic appliances, kitchenware, televisions, home cinema, security systems, solar heating etc.
Computers and laptops, phones, tablets, media players, smart watches and wearable technology.
All vehicles including SUVs and people carriers, trucks, vans motorcycles, ambulances and other service vehicles. Tires, petrol, oil, spare parts and accessories, in-car entertainment, GPS etc.
Telecoms service providers, broadband, postal and courier services, yellow pages, directory enquiries, schools and all utilities providing water, gas, electricity etc.. (See category 19 for individual television channels and programs.)
Airlines, railways, car rentals, cruises, tour operators, tourist boards, hotels, resorts, driving schools, and all forms of public transport.
Advertising and promotions for independent or chain restaurants, fast-food services, bars and cafés.
Supermarkets, department stores, independent or chain and Internet shopping.
Banks, insurance, credit cards, pension plans, investments and related online services etc.
Advertisement for services found and made possible by web and mobile environment. Web dating, food delivery, housing, transportation services, music libraries etc...
Consumer advertising for books, films, newspapers, magazines, radio stations, television channels and programmes, including related apps, websites etc.
Video games, cameras, musical instruments and accessories, lotteries, scratch cards, festivals, concerts, toys, bicycles, dating services, exhibitions, amusement parks, gymnasiums, museums, sporting goods and sporting events etc.
Includes health-related issues like anti-smoking, diet & exercise, and safety topics such as road safety and workplace safety.
Covers homelessness, children’s rights, race relations, cruelty to animals, emphasizing social justice, and advocacy for vulnerable populations.
Dedicated to campaigns promoting gender equity, women’s rights, LGBTQI+ rights, and inclusion efforts.
Mental health awareness, emotional health, well-being campaigns, and support for communities affected by social, environmental, or other stresses.
Efforts related to climate change, pollution control, nature conservation, and promoting sustainability.
Focuses on war, conflict zones and disaster relief, including support for affected populations and emergency preparedness.
Office supplies, furnishings, industrial and agricultural equipment, packing materials, media sales, temporary help, language schools, learning institutions, trade fairs, communication, recruitment and translation agencies, video surveillance etc.
Communication work which primary function is to promote the reputation of a corporation as opposed to its individual products or services.
Work that advertises the services of the advertising agency, design studio or production company that made it.
Advertisements or campaigns inspired by the news. Rapid or immediate responses to breaking news, headlines, current affairs or very recent topical events.
Work that leverages local customs, practices, and beliefs to craft messages that resonate authentically within specific communities or regions.
Radio commercials for any product or service (a script, in English, must accompany each entry).
Direct marketing operations aimed either at the general public or at professionals.
Advertising and media planning using conventional media (inc. digital) in an original way.
Advertising and media planning that invents a new medium to carry its message; ambient, stunts, guerrilla marketing, installations etc.
Objects or devices invented exclusively for a brand or a campaign, including vending machines, wearable technology, interactive installations etc.
Operations involving films or web series designed to reinforce brand values in the context of entertainment and/or original content.
Any music video created as branded content for an advertiser or the promotion of the artist.
Original content that complements or reflects the editorial environment in which it appears, conveying a brand message yet providing engaging information or entertainment for the audience.
Operations which promote branded products or services via appearances in pre-existing films, television shows or other media, and which enable brands to gain or reinforce status from the context in which they are placed.
Campaigns in the fields of press relations, public affairs, crisis management, lobbying, reputation management, community and influencer management, financial communications and stakeholder relations. Projects and activities specifically devised to generate earned media.
Exhibitions, stunts and special events designed to engage consumers and visitors with the values of a brand.
Brand activation and CRM programs, loyalty schemes, special offers, competitions, in-store activities, merchandising, tie-ins etc. designed for immediate results or to reinforce long-term customer relationships.
Installations or campaigns allowing consumers to engage directly with the brand, physical brand spaces such as exhibitions, museums and pop-up stores, in-store displays and merchandising, operations targeting consumers at the point of sale.
Innovative tactics to interact directly with audiences, focusing on dynamic engagement methods that prompt immediate consumer action and deepen brand connection.
Exceptional writing, whether in a print advertisement, a film, or a piece of branded entertainment. Elegant phrasing, wit, sparkling dialogue, or simply a moving story.
Focuses on the director's vision and execution, including aspects like mise en scène, acting direction, and the orchestration of on-set dynamics to bring a commercial's creative idea to life.
Highlights the artistry behind camera work, lighting, set design, and costumes, showcasing how these elements collectively enhance the visual storytelling of a commercial.
Editing, color grading, compositing and all other post-production considerations that enhance production values and contribute to the overall appreciation of a commercial independently of the creative idea.
Including traditional, stop-motion and computer-generated techniques, used exclusively or in combination with live action to contribute to the overall appreciation of a commercial independently of the creative idea.
A creative idea driven or enhanced by its sound design.
A creative idea driven or enhanced by the selection and use of music.
Aesthetic considerations, including art direction and copywriting that contribute to the overall appreciation of print advertising independently of the creative idea.
Original photography, including digital imaging, used for commercial communications (finished ads only; work must be entered as it appeared in the media).
Illustrations used in the context of commercial communication only.
Visuals or videos crafted primarily with the help of Artificial intelligence with an emphasis on advanced prompting and workflow to achieve the intended result.
Logos, letterheads, typography, etc.
Brochures, annual reports, catalogues, calendars, postcards, etc.
All packages, containers, covers and labels.
The creation or redesign of the entire visual identity of a brand, from logo and font styles to graphic elements, digital presence, stationery, signage etc.
Furniture, objects, toys etc. created for the client in a marketing context.
Innovation and creativity in the design of sites and microsites; sites with a specific brand objective.
Animated banners, pop-up ads etc.
Web commercials and virals produced primarily for online viewing.
Operations relying primarily on targeted community applications, microblogging services and other user generated content.
Campaigns relying on influencers or content creators to amplify brand messages, engage audiences, and drive marketing objectives across social platforms.
Operations created specifically for mobile environments: apps, games, and campaigns using mobile features (such as GPS) for engagement and marketing impact.
Virtual reality or augmented reality campaigns and applications as well as virtual worlds and collectibles created in a marketing context.
Campaigns or individual pieces of work that are inspired or based on data.
Campaigns or individual pieces of work that rely on the use of artificial intelligence in an innovative fashion.
Operations using at least three different media for a synergistic effect.
Communication relying on any aspect of sports, such as sporting events or sports personalities, to promote a product or service.
A special category for advertising and branding using humour to convey messages, including film, print, digital and alternative media.
A film under 90 seconds that has aired on television and/or movie theaters.
Several TV/Cinema entries can be gathered under the same campaign to be judged and win together. TV/Cinema entries are all eligible for the Film Grand Prix.
Upload requirements: 1 video file (.mov or .mp4) of the actual execution.
Any print ad, whether published in the press or on billboard. Several Press entries can be gathered under the same campaign to be judged and win together.
Print entries are all eligible for the Print Grand Prix.
Upload requirements: 1 image file (RGB .jpeg, >2000px for the longest side) of the actual execution. Note: No case study allowed for Print categories.
Use this media type for work that necessitate a case study to be explained such as Ambient, experiential, PR operations or design work. Alternative entries are eligible for the PR or Innovation Grand Prix except for design entries, eligible for the Design Grand Prix.
Upload requirements: A case study video (.mov or .mp4, under 3mn) and/or a presentation board (RGB, .jpeg, landscape orientation, >2000px for the longest side) are required to explain the work. Additional images can be uploaded optionally.
A film under 3mn published on the internet.
If the work is over 3mn long, a URL to the full-length version must be entered and only a cut-down version or trailer should be uploaded (category 37, Music Videos, accepts video files longer than 3mn).
Several Online Video entries can be gathered under the same campaign to be judged and win together.
Online Video entries are eligible for the Film Grand Prix.
Upload requirements: 1 video file (.mov or .mp4) of the actual execution.
Media type available for online categories. It allows to upload different file types and enter a URL.
Digital entries are all eligible for the Digital Grand Prix.
Upload requirements: A case study video (.mov or .mp4, under 3mn) and/or a presentation board (RGB, .jpeg, landscape orientation, >2000px for the longest side) are required to explain the work. Optionally, additional images can be uploaded and a URL to the actual project or a landing page can be entered.
Any commercial under 3mn long that aired on the radio. Several Radio entries can be gathered under the same campaign to be judged and win together.
A transcript in English of the dialogues must be pasted on page 2 of the online registration.
Upload requirements: One audio file (.mp3) of the actual execution or video (.mov or .mp4) compiling both sound and subtitles in English.
Media type only available for the Integrated category. The different parts of an integrated campaign must be clearly described in the details on page 2 of the online registration.
Upload requirements: Any number of videos (under 3mn long each) and images. File names must point to the detailed parts.
The competition is open to all local and multinational advertising agencies, PR agencies, film production companies, media consultancies, design studios, photographers and advertisers worldwide. Only advertising and other forms of communication that have been approved by the client and have been or will be used, published or broadcast anywhere between July 1st, 2023 and November 15th 2024 are eligible as entries. Work that does not meet these eligibility conditions will be disqualified.
The purpose of the competition is to reward outstanding creativity. Entries will be judged on the originality of the creative ideas and on the quality of their execution.
Pre-selection and final juries are only made up of journalists and senior editors, representatives of the marketing communications trade press. Some votes may also come from expert journalists specializing in the industry sector the category relates to. In the designation of category winners, judges do not vote on entries from their own country.
All Grand Prix and category winners (gold, silver and bronze) will receive crystal pyramid trophies. All winners will also receive certificates. For the purpose of identifying winners, a single award and certificate will be attributed to campaigns of several entries.
Seven Epica Awards Grand Prix will be chosen from the highest-scoring film, print, innovation, digital, PR, media and design entries, with the exception of the Public Interest categories (categories 21 to 26). They will be attributed by majority vote of the jury after a process of progressive elimination. A Responsibility Grand Prix will be awarded among the highest scoring public interest entries.
The organisers and/or jury reserve the right to change the categories selected by entrants if they consider that the category chosen is incorrect or that the work would fare better elsewhere (unless the initial category choice relates to the specialty of the entrant, such as design house, sound studio etc…). The decision of the judges is final and awards may be withheld at the discretion of the jury or if no entry in a category achieves a score that qualifies it as a winner.
By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before November 15th, 2024. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.
Professional photographers may enter at a discount in the Advertising Photography category. Their fee for each entry in this category is €100 and the company fee is waived.
In category Print Craft (48), Advertising Photography (49) and Illustration (50), any substantial use of AI image generation technique must be explicitly mentioned (page 2 of online registration).
All entrants authorise the organisers and other third-party companies to copy, scan, digitalise and otherwise duplicate their entries in whatever form and to use such material for exhibitions, screenings, publications, broadcasts, and on the Internet in order to promote the Epica awards and to propagate the results of the competition. Under no circumstances shall the organisers, or their authorised representatives, be held responsible for the payment of royalties or other charges in connection with the aforementioned activities. Each entrant agrees to not hold the organisers, and/or their authorised representatives, liable against any claims concerning the material in this respect.
Each company taking part in the awards is first charged a flat company registration fee of €200 (except during the early bird period).
The fee for each entry applies to each execution whether it is judged individually or as part of a campaign. Print entries are charged €290, Film and Radio entries are charged €349. Alternative and Digital entries are charged €390. Integrated Campaigns are charged €629.
Professional photographers may enter at a discount in the Advertising Photography category. Their fee for each entry in this category is €100 and the company fee is waived. Photographers must contact Epica directly before taking advantage of these conditions.
Companies based in France will be charged French TVA (VAT) at the prevailing rate. Entries from all other countries are exempt from French TVA in application of articles 259 A-C of the CGI (French tax code).
Entry fees must be paid by cheque, credit card or bank transfer (see bank details below). Cheques should be drawn on a bank in France. Credit card payments must be made online and include a 3% charge per transaction. Transfers should include all bank charges. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.
By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before November 15th, 2024.
Beneficiary: Maydream / Epica, 112 bis rue Cardinet - 75017 Paris, France Bank Name & Address: HSBC, 7 Pl. de la Defense, 92400 Courbevoie, France IBAN: FR76 3005 6000 1500 1520 4408 126 BIC/Swift Address: CCFRFRPP