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EPICA PARTNERS WITH ARGENTINA’S +DIGITAL AWARD

Mark Tungate 2019-08-27

To help raise the profile of Argentine agencies in the world’s press and encourage their participation in the awards, Epica has joined forces with +Digital, the award run by the IAB (Internet Advertising Bureau) and local agency alliance Interact.

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...we are delighted to give the best local talent the opportunity to gain more international exposure and global recognition.

Under the partnership, the agencies with the two most awarded case studies in the 2019 +Digital award will be able to enter a digital category of the Epica Awards free of charge.

The agencies will also receive copies of the annual Epica Book, a 400 page compilation of creativity from around the world. Epica is the only global creative prize judged by journalists from the trade and specialist press. It has seven digital categories ranging from Website and Mobile Campaigns to AR and VR.

This year is the fourth edition of +Digital, Argentina’s first 100% digital prize recognizing creativity and strategy. The winners will be announced at the IAB Now event on August 27.

The IAB and Interact will promote the partnership with Epica both at the +Digital event and via digital and print communications. Epica’s jury member in the region, Insider Latam, will also add promotional firepower.

Matías Stetson founder and director of Insider Latam, said: “Argentina is positioned among the leading countries in terms of digital innovation. As Epica’s representatives in Argentina we are delighted to give the best local talent the opportunity to gain more international exposure and global recognition.”

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Martin Hazan, CEO of the agency Continuo and a member of the Interact steering committee, commented: "The agreement between the +Digital prize and the Epica Awards is an important step in its international promotion, which also adds value for the entrants. We continue to move towards a contest that increasingly highlights and rewards integrated and multidisciplinary works. With this new judging style, we are marking a way forward and making a contribution to the most important festivals in the world.”

The IAB Argentina was created in 2001 to consolidate and promote the internet as a medium, as well as encouraging investment and best practices. Interact was created in 2009 to bring together Argentine interactive agencies around initiatives such as training, boosting creativity and encouraging research.

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