Epica 2003 Results
This summarises the results of the 17th annual Epica awards for European advertising. For
the first time in 2003 two grand prix were awarded and both went to agencies in the
Netherlands:
- The Epica d’Or for films won by Wieden + Kennedy Amsterdam for the Nike "Musical
Chairs" commercial directed by Ulf Johansson of Traktor.
- The second Epica d’Or was won by 180 Amsterdam for their adidas Rugby World
Cup print campaign, "Impact".
| Entrants | 2002 | 2003 | Entries | 2002 | 2003 | |
|---|---|---|---|---|---|---|
| 635 | 609 | 5.011 | 4.554 | |||
| Germany | 101 | 82 | Germany | 1153 | 790 | |
| Sweden | 67 | 69 | Sweden | 606 | 510 | |
| UK | 62 | 56 | UK | 381 | 338 | |
| France | 41 | 31 | France | 429 | 327 | |
| Italy | 41 | 30 | Spain | 252 | 282 | |
| Spain | 33 | 29 | Switzerland | 195 | 237 | |
| Belgium | 26 | 26 | Finland | 229 | 236 | |
| The Netherlands | 36 | 26 | Italy | 279 | 221 | |
| Switzerland | 15 | 24 | Belgium | 155 | 209 | |
| Austria | 20 | 21 | The Netherlands | 235 | 164 | |
| Denmark | 16 | 21 | Denmark | 103 | 121 | |
| Turkey | 11 | 17 | Portugal | 76 | 107 | |
| Finland | 18 | 16 | Austria | 121 | 106 | |
| Hungary | 8 | 15 | Czech Republic | 82 | 99 | |
| Slovenia | 14 | 15 | Poland | 56 | 87 | |
| Israel | 10 | 14 | Turkey | 49 | 85 | |
| Poland | 11 | 14 | Slovenia | 44 | 73 | |
| Russia | 15 | 13 | Israel | 72 | 69 | |
| Norway | 12 | 9 | Norway | 115 | 68 | |
| Portugal | 11 | 9 | Ireland | 32 | 63 | |
| Croatia | 7 | 8 | Greece | 61 | 49 | |
| Ireland | 5 | 8 | Russia | 52 | 48 | |
| Greece | 10 | 7 | UAE | 34 | 43 | |
| Czech Republic | 7 | 7 | Slovak Republic | 30 | 42 | |
| Romania | 7 | 7 | Hungary | 39 | 37 | |
| Lebanon | 3 | 5 | Romania | 29 | 37 | |
| Lithuania | 1 | 5 | Lithuania | 13 | 20 | |
| Slovak Republic | 4 | 5 | Croatia | 16 | 19 | |
| UAE | 3 | 4 | Lebanon | 13 | 18 | |
| Luxembourg | 2 | 3 | Ukraine | 3 | 12 | |
| Ukraine | 1 | 3 | Luxembourg | 8 | 10 | |
| Iceland | 2 | 2 | Macedonia | 1 | 9 | |
| Macedonia | 1 | 2 | Iceland | 19 | 7 | |
| Belarus | 2 | 1 | Morocco | - | 4 | |
| Georgia | 1 | 1 | Belarus | 3 | 2 | |
| Latvia | 1 | 1 | Serbia | 10 | 2 | |
| Morocco | - | 1 | Georgia | 1 | 1 | |
| Saudi Arabia | 1 | 1 | Latvia | 1 | 1 | |
| Serbia | 4 | 1 | Saudi Arabia | 2 | 1 | |
| Estonia | 2 | - | Estonia | 5 | - | |
| Bulgaria | 1 | - | Cyprus | 4 | - | |
| Cyprus | 1 | - | Bulgaria | 2 | - | |
| Hong Kong | 1 | - | Hong Kong | 1 | - |
Total Awards
A total of 62 Epica winners were elected in 2003, including the two grand prix. This compares with the 58 winners voted in 2002. There were 25 film winners, 33 print winners and 4 in the interactive categories.
The number of finalists (entries that did not win their categories but achieved scores high enough to qualify as winners) increased from 271 to 315 due mainly to growth in the interactive categories.
Results by Country
The UK and France topped the winners list with 10 winners each, followed by Sweden and the Netherlands with 6 (including both grand prix). The UK also leads the ranking in terms of total awards, (winners and finalists combined), ahead of Sweden and Germany.
A total of 27 countries achieved recognition in 2003, one less than the previous year. Romania, having appeared on the list for the first time with one finalist in 2002, recorded its first Epica winner this year.
| Winners | Finalists | Total Awards | |
|---|---|---|---|
| 62 | 315 | 377 | |
| United Kingdom | 10 | 49 | 59 |
| Sweden | 6 | 50 | 56 |
| Germany | 4 | 44 | 48 |
| France | 10 | 31 | 41 |
| The Netherlands | 6 | 17 | 23 |
| Spain | 5 | 15 | 20 |
| Switzerland | 3 | 14 | 17 |
| Finland | 1 | 12 | 13 |
| Norway | 2 | 10 | 12 |
| Belgium | 1 | 11 | 12 |
| Czech Republic | 2 | 9 | 11 |
| Denmark | 2 | 8 | 10 |
| Italy | 2 | 8 | 10 |
| Poland | 2 | 5 | 7 |
| Israel | - | 7 | 7 |
| Portugal | 1 | 5 | 6 |
| Austria | 1 | 3 | 4 |
| Ireland | 1 | 3 | 4 |
| UAE | - | 4 | 4 |
| Turkey | - | 3 | 3 |
| Hungary | 1 | 1 | 2 |
| Romania | 1 | 1 | 2 |
| Croatia | - | 2 | 2 |
| Greece | 1 | - | 1 |
| Lithuania | - | 1 | 1 |
| Slovak Republic | - | 1 | 1 |
| Slovenia | - | 1 | 1 |
NB: Cross-border productions are credited only to the countries that made the entries.
Most Successful Agencies
Forsman & Bodenfors was the most successful entrant in 2003 with 3 winners and 9 finalists,
followed by Clemmow Hornby Inge and Leo Burnett Prague with 2 winners and 7 finalists each. CLM/BBDO and Wieden + Kennedy Amsterdam also had 3 winners each.
Abbott Mead Vickers BBDO and BDDP & Fils, two of the most successful agencies in 2002 with 7 victories between them, were unlucky this year, but both finished in the top ten with 7 and 8 finalists respectively.
| Winners | Finalists | Total | |
|---|---|---|---|
| Forsman & Bodenfors (Gothenburg) | 3 | 9 | 12 |
| Clemmow Hornby Inge (London) | 2 | 7 | 9 |
| Leo Burnett (Prague) | 2 | 7 | 9 |
| CLM BBDO (Paris) | 3 | 5 | 8 |
| TBWA\Paris (Paris) | 3 | 5 | 8 |
| TBWA\Germany (Berlin) | 1 | 7 | 8 |
| BDDP et Fils (Paris) | - | 8 | 8 |
| TBWA\London (London) | 1 | 6 | 7 |
| Abbott Mead Vickers BBDO (London) | - | 7 | 7 |
| Lowe Brindfors (Stockholm) | 2 | 4 | 6 |
| New Deal DDB (Oslo) | 2 | 4 | 6 |
| Springtime (Stockholm) | - | 6 | 6 |
| Wieden + Kennedy (Amsterdam) | 3 | 2 | 5 |
| Storakers McCann (Stockholm) | 1 | 4 | 5 |
| 180 Amsterdam (Amsterdam) | 2 | 2 | 4 |
| Kolle Rebbe (Hamburg) | 2 | 2 | 4 |
| Leo Burnett (Warsaw) | 2 | 2 | 4 |
| BETC Euro RSCG (Paris) | 1 | 3 | 4 |
| Gorgeous Enterprises (London) | 1 | 3 | 4 |
| Robert/Boisen & Like Minded (Copenhagen) | 1 | 3 | 4 |
| Shalmor Avnon Amichay/Y&R (Tel Aviv) | - | 4 | 4 |
Most Successful Networks
DDB was the most successful network in 2003 with 6 winners from 5 countries. BBDO, which lead this ranking for the last three years, finished second equal with TBWA. A total of 9 networks enjoyed success in two or more countries vs. only 7 last year.
| Winners | Countries | |
|---|---|---|
| DDB | 6 | 5 |
| BBDO | 5 | 3 |
| TBWA | 5 | 3 |
| Lowe | 4 | 3 |
| Leo Burnett | 4 | 2 |
| J. Walter Thompson | 3 | 3 |
| Grey | 2 | 2 |
| McCann-Erickson | 2 | 2 |
| Saatchi & Saatchi | 2 | 2 |
| Young & Rubicam | 2 | 2 |
Epica Book and DVD
Full results of the 2003 Epica awards have been published in the 17th annual Epica Book that all entrants received in August 2004. The book feature all the winners and finalists together with a selection of other shortlisted entries. All entrants also received a 90-minute DVD showing the film winners and a good selection film finalists.