Categories
FOOD & DRINK
1. Food (all food and pet food except confectionery, snacks and dairy products).
2. Confectionery & Snacks (chocolate, sugar confectionery, biscuits, nuts, salted snacks and chewing-gum).
3. Dairy Products (milk and all milk-based products including cheese, yoghurt, butter, margarine, ice-cream, etc.).
4. Alcoholic Drinks (beer, wine, cider, whisky, gin, vodka and other spirits).
5. Non-Alcoholic Drinks (soft drinks, fruit juices, tea, coffee, mineral water, alcohol-free beer, etc.).
CONSUMER SERVICES
6. Communication Services (telecommunications, postal and courier services, mobile phones, internet providers, yellow pages, search motors, etc.).
7. Transport & Tourism (airlines, railways, car rentals, cruises, tour operators, tourist boards, hotels, resorts, driving schools, and all forms of public transport).
8. Retail Services (supermarkets, restaurants, department stores, internet shopping, etc.).
9. Financial Services (banks, insurance, credit cards, pension plans, investments and related online services, etc.).
10. Public Interest (including charities, environmental campaigns, road safety, political advertising, etc.).
THE HOME
11. Audiovisual Equipment & Accessories (TVs, radios, video games & consoles, musical instruments, cameras, batteries, MP3 players & accessories, etc.).
12. Homes, Furnishings & Appliances (property, furniture, floor coverings, domestic appliances, glasswear, china and all public utilities providing water, gas, electricity, etc.).
13. Household Maintenance (property, furniture, floor coverings, domestic appliances, glasswear, china and all public utilities providing water, gas, electricity, etc.).
HEALTH & BEAUTY
14. Beauty Products & Services (perfumes, cosmetics, deodorants, body sprays, skin creams, hair care products, hair salons, solar protection products, moisturisers, beauty institutes, spas, bath and shower additives, etc.).
15. Toiletries & Health Care (optical, medical and dental services and all OTC health care products including antacids, toothpaste, condoms, toilet paper, tissues, soaps, diapers, shaving and feminine hygiene products – see category 24 for prescription products).
FASHION
16. Clothing & Fabrics (including socks, stockings, hats, gloves, lingerie, etc.).
17. Footwear & Personal Accessories (including sports shoes, luggage, hand bags, writing instruments, watches, jewellery, cigarettes and smoking accessories, etc.).
AUTOMOTIVE
18. Automobiles (including SUVs and people carriers).
19. Automotive & Accessories (trucks, vans, motorcycles, ambulances, tyres, petrol, oil, spare parts, car radios, etc.).
MEDIA & ENTERTAINMENT
20. Media (consumer advertising for books, films, newspapers, magazines, TV shows, radio stations, etc. – see category 23 for business to business ads).
21. Recreation & Leisure (lotteries, scratch cards, festivals, concerts, toys, gardening equipment, zoos, amusement parks, gymnasiums, museums, sporting goods and events, etc.).
BUSINESS TO BUSINESS
22. Industrial & Agricultural Products (industrial equipment, machine tools, tractors, fertilizers, chemicals, construction materials, packaging materials, paper and board, etc.).
23. Professional Equipment & Services (including office furnishings and professional services such as recruitment, temporary help, translation agencies, language schools, universities, trade fairs, ad agencies and advertising that sells time or space in the media).
24. Prescription Products (advertising for pharmaceutical and related products and services aimed exclusively at the medical profession).
DIRECT MARKETING
(samples recommended - see rule 10)
25. Consumer Direct (direct marketing operations aimed primarily at the general public).
26. Business to Business Direct (direct marketing operations aimed primarily at professional target groups).
USE OF MEDIA
(samples recommended - see rule 10)
27. Media Innovation - Traditional Media (advertising and media planning that uses conventional media in an original way).
28. Media Innovation - Alternative Media (advertising and media planning that invents a new medium to carry its message; ambient media, stunts, guerrilla marketing, special events, installations etc.).
TECHNIQUES
(samples recommended - see rule 10)
29. Promotions & Incentives(operations designed to stimulate sales over a limited period of time: loyalty schemes, special offers, coupons, PR events, competitions, buzz marketing, in-store activities, merchandising, tie-ins etc.).
30. Radio Advertising (a script, in English, must accompany each entry - see rule 9).
31. Advertising Photography (for finished ads only).
32. Illustration & Graphics (including logos, letterheads, typography, graphic design, etc.).
33. Publication Design (brochures, annual reports, catalogues, calendars, etc.).
34. Packaging Design (in addition to images, sample packages are recommended but optional).
INTERACTIVE
(URL address required for each entry.)
35. Consumer Internet Sites A. (all long-lasting durable products including cars, clothing, footwear, sporting goods, personal accessories, home furnishings, etc.)
36. Consumer Internet Sites B. (all services and non-durable products including food, drink, travel, communication and financial services, public interest, media and events etc.).
37. Business to Business Internet Sites (websites for all business-to-business products and services).
38. Online Ads (animated banners, pop-up ads, etc.).
39. Online Films (web commercials, viral films, etc.).
INTEGRATED CAMPAIGNS
(URL address required for each entry.)
40. Integrated Campaigns (operations using at least three different media for a synergistic effect - all elements of the campaign must be accessible at a single URL address).