Epica Awards

Epica Awards, International Advertising Awards

 
The 27th annual Epica awards: A quick guide on how to enter
TV, Press, Poster, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Interactive and Integrated Campaigns.
The Epica Rules
Each company participating in the awards will receive a free copy of the next Epica Book, volume 27.
Technical requirements
The 24th annual Epica awards are now open for entries, there are new categories for PR, branded content and corporate image

The Epica Awards

The Epica awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012.

Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

The awards are judged by journalists representing the trade press; 41 specialist titles and websites from 34 countries will be represented on the jury this year. This unique jury guarantees objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.

Categories

The awards encompass all main communications disciplines: TV, Press, Outdoor, Radio, Direct, Media, Business-to-Business, Medical, Corporate Image, Mobile, Interactive, Public Relations, Film Craft, Print Craft, Branded Entertainment, Social Networks, Design, Packaging, Photography, Promotions and Integrated Campaigns.

Results

Complete results of the 2013 awards will be announced in the press and confirmed on the Epica website during the last week of November.

Ceremony & Conference

Following the opening of the Epica awards to entries from around the world, the next ceremony and creative conference will take place in India in January 2014, at a venue to be confirmed in Mumbai or Jaipur.

To date the annual Epica ceremony has been held in 19 different cities: Brussels, Amsterdam, Moscow, London, Zurich, Düsseldorf, Warsaw, Lisbon, Helsinki, Prague, Milan, Dublin, Budapest, Istanbul, Stockholm, Athens, Belgrade, Zagreb and Ljubljana.

For tickets and more information on the India event please contact Sunil Kumar: sunil.kumar@exchange4media.com

Judging Criteria

Epica entries are judged on the basis of 2 criteria only; the originality of the creative idea and the quality of its execution (except in the Craft & Imagery categories where only executional quality is taken into consideration).

The Epica results are determined by category. The highest scoring entry in each category wins gold, on condition that the work surpasses a minimum score that qualifies it as a category winner. Other entries in each category that achieve this score win silver or bronze. When no entry meets the standard there are no winners in the category.

Four Epica d’Or (grand prix) will be awarded to the best overall film, press, outdoor and interactive entries. These will be selected from all the category winners.

Awards

Category winners (gold) will receive Epica crystal pyramids, silver and bronze winners will also receive special crystal awards. Gold, silver and bronze winners will also receive certificates.

All the winners and a selection of other high-scoring entries will be published in the annual Epica Book.

Results

Complete results of the 2013 awards will be announced in the press and confirmed on the Epica website during the last week of November.

Free Epica Book

Each company participating in the competition will receive a free copy of the 400-page Epica Book, volume 27, to be published in August 2014.

Epica Book 26, covering the 2012 awards, is now available. Introduced by Jose Miguel Sokoloff, President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá, the book includes background stories on all the latest Epica d’Or winners. An image from Tribal DDB Berlin’s Volkswagen Golf GTI 35 campaign is featured on the cover (photography by Sebastian Hudert).

Eligibility

The Epica awards are open to all communication agencies, film production companies, media consultancies, web agencies, PR specialists, photographers and design studios worldwide.

Only work that has been approved by clients and used, published or broadcast since July 1st, 2012 is eligible to enter.

Work that does not meet these conditions will be disqualified in order to preserve the integrity of the competition and to ensure that all genuine entries have a fair chance of success.

How to enter

  1. 1.Entries must be submitted through the Epica online entry system.
  2. 2.Print entries must be uploaded as high resolution jpegs (300dpi). Film entries must be uploaded (mov, mp4). Radio entries must be uploaded (mp3) and be accompanied by a script in English.
  3. 3.All Interactive and Integrated Campaign entries (categories 39 to 48) must include a current URL address that the jury may visit.
  4. 4.Entrants wishing to provide sample materials in the Direct Marketing, Media Usage, Promotion and Design categories should send them to Epica with the entry number attached.
  5. 5.Entry fees are €200 per company plus €290 for each individual entry (categories 1 to 47). The entry fee for Integrated Campaigns is €500 (category 48).
  6. 6.Entrants from France (only) will also be charged French TVA (VAT) at the prevailing rate.
  7. 7.The official deadline for receipt of entries has been extended to October 21st, 2013..
  8. 8.Entry fees must be paid by cheque or bank transfer (see bank details below). Cheques should be drawn on a bank in France and transfers should include all bank charges. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.

    HSBC, 35 rue de Sablonville, 92200 Neuilly sur Seine, France
    IBAN: FR76 3005 6000 1500 1520 4408 126
    BIC/Swift Address: CCFRFRPP

Categories

  1. Food & Drink (press, film & outdoor)
    1. 1.Food
      All savoury foods, including branded fast-food products, pasta, eggs, meats, oils, sauces, butter, cheese, margarine, natural yoghurt, pet foods etc.
    2. 2.Confectionery & Snacks
      Chocolates, sugar confectionery, jams, desserts, nuts, biscuits, salted snacks, chewing gum, ice cream etc.
    3. 3.Drinks
      All alcoholic and non-alcoholic drinks; beer, wine, cider, spirits, soft drinks, fruit juices, tea, coffee, mineral water, milk and milk-based drinks.
  2. Consumer Services (press, film & outdoor)
    1. 4.Communication Services
      Including postal and courier services, yellow pages, directory enquiries, search engines, mobile phones and tablets, telecommunication, internet and television providers etc. (see category 15 for individual television channels and programmes).
    2. 5.Transport & Tourism
      Airlines, railways, car rentals, cruises, tour operators, tourist boards, hotels, resorts, driving schools, and all forms of public transport.
    3. 6.Retail Services
      Supermarkets, department stores, internet shopping, restaurants and fast-food services.
    4. 7.Financial Services
      Banks, insurance, credit cards, pension plans, investments and related online services, etc.
  3. Household Products & Services (press, film & outdoor)
    1. 08.Homes, Furnishings & Appliances
      Property, furniture, floor coverings, domestic appliances, kitchenware, televisions, home cinema, computers and laptops, security systems, solar heating and all public utilities providing water, gas, electricity etc.
    2. 09.Household Maintenance
      Paints, detergents, household cleaning products, air fresheners, insecticides, gardening equipment, plant foods, batteries, adhesives, food containers etc.
  4. Public Interest (press, film & outdoor)
    1. 10.Public Interest
      Including charities, environmental campaigns, road safety, political advertising, etc.
  5. Health, Beauty & Fashion (press, film & outdoor)
    1. 11.Health & Beauty
      Optical, medical and dental services, toothpastes, condoms, toiletries, tissues, soaps, diapers, shaving products, perfumes, cosmetics, deodorants, hearing aids, hair care and solar protection products, beauty institutes, spas, bath and shower additives etc.(see category 18 for prescription products).
    2. 12.Clothing, Footwear & Personal Accessories
      Including sportswear, swimwear, lingerie, shoes, socks, stockings, hats, gloves, eyewear, writing instruments, wrist watches, jewellery, luggage, hand bags, smoking materials and other portable accessories.
  6. Automotive (press, film & outdoor)
    1. 13.Automobiles
      Including SUVs and people carriers.
    2. 14.Automotive & Accessories
      Trucks, vans, motorcycles, ambulances, tyres, petrol, oil, spare parts & accessories, car radios, in-car DVD players, GPS, etc.
  7. Media & Entertainment (press, film & outdoor)
    1. 15.Media
      Consumer advertising for books, films, newspapers, magazines, radio stations, television channels and programmes, including related apps, websites etc.(see category 17 for business to business media ads).
    2. 16.Recreation & Leisure
      Video games, cameras, musical instruments and accessories, lotteries, scratch cards, festivals, concerts, toys, bicycles, dating services, exhibitions, amusement parks, gymnasiums, museums, sporting goods and sporting events, hotels and resorts etc.
  8. Business to Business & Corporate
    1. 17.Professional Products & Services
      Office supplies, furnishings, industrial and agricultural equipment, packing materials, media sales, temporary help, language schools, learning institutions, trade fairs, communication, recruitment and translation agencies, video surveillance etc.
    2. 18.Prescription Products & Services
      Advertising for pharmaceutical and related products and services aimed exclusively at the medical profession.
    3. 19.Corporate Image
      Communication programmes whose primary function is to promote the reputation of a corporation as opposed to its individual products or services.
  9. Radio
    1. 20.Radio Advertising
      Radio commercials for all products and services listed under categories 1 to 19(a script, in English, must accompany each entry).
  10. Direct Marketing (samples recommended where appropriate)
    1. 21.Consumer Direct
      Direct marketing operations aimed primarily at the general public.
    2. 22.Business to Business Direct
      Direct marketing operations aimed primarily at professional target groups.
  11. Media Usage (samples recommended where appropriate)
    1. 23.Media Innovation - Traditional Media
      Advertising and media planning that uses conventional media, including digital, in an original way.
    2. 24.Media Innovation - Alternative Media
      Advertising and media planning that invents a new medium to carry its message; ambient, stunts, guerrilla marketing, installations etc.
  12. Branded Content
    1. 25.Social Networks
      Operations relying primarily on targeted community applications, microblogging services and other user generated content.
    2. 26.Mobile Communications
      Activities involving smartphone applications, SMS/MMS messaging, QR codes, proximity/location-based services and websites specially designed for mobile phones, tablets and other hand-held devices.
    3. 27.Branded Entertainment
      Operations involving games, competitions and product placements designed to reinforce brand values through entertainment; at events, in films, music, TV and digital media.
  13. PR & Promotions (samples recommended where appropriate)
    1. 28.Public Relations
      Sponsorship, exhibitions, special events and other activities designed to achieve specific objectives in the media on an unpaid basis (print, broadcast and digital).
    2. 29.Promotions & Incentives
      Brand activation and CRM programmes, loyalty schemes, special offers, competitions, in-store activities, merchandising, tie-ins etc designed for immediate results or to reinforce long-term customer relationships.
  14. Craft & Imagery
    1. 30.Animation
      Including traditional, stop-motion and computer-generated techniques, used exclusively or in combination with live action to contribute to the overall appreciation of a commercial independently of the creative idea.
    2. 31.Direction & Cinematography
      Including lighting, camera angles, art direction, set design, casting, costumes, acting and other on-set considerations that contribute to the overall appreciation of a commercial independently of the creative idea.
    3. 32.Editing & Special Effects
      Including music and sound design, typography and all other post-production considerations that enhance production values and contribute to the overall appreciation of a commercial independently of the creative idea.
    4. 33.Print Craft
      Aesthetic considerations, including art direction and copywriting that contribute to the overall appreciation of print advertising independently of the creative idea.
    5. 34.Advertising Photography
      Original photography, including digital imaging, used for commercial communications (finished ads only; work must be entered as it appeared in the media).
    6. 35.Illustration
      Illustrations used in the context of commercial communication only.
  15. Design (samples recommended where appropriate)
    1. 36.Graphic Design
      Logos, letterheads, typography, etc.
    2. 37.Publication Design
      Brochures, annual reports, catalogues, calendars, postcards, etc.
    3. 38.Packaging Design
      All packages, containers, covers and labels for products and services listed under categories 1 to 25 above.
  16. Interactive (websites, apps and other operations involving digital content; to be judged online - URL address required for each entry)
    1. 39.Food & Drink Interactive
      Food, pet food, confectionery, snacks, dairy products, alcoholic and non alcoholic drinks as described under categories 1 to 3.
    2. 40.Consumer Services & Household Interactive
      Communication, transport, tourism, retail and financial services, including all household products and services as described under categories 4 to 9.
    3. 41.Public Interest Interactive
      Charities, environmental campaigns, road safety, human rights etc as described under category 10.
    4. 42.Health, Beauty & Fashion Interactive
      OTC healthcare, toiletries, beauty products, clothing, footwear and personal accessories as described under categories 11 and 12.
    5. 43.Automotive Interactive
      Cars, trucks, vans, motorcycles, petrol, oil, spare parts and related services and accessories as described under categories 13 and 14.
    6. 44.Media & Entertainment Interactive
      All media, recreation and leisure products and services as described under categories 15 and 16.
    7. 45.Business to Business & Corporate Interactive
      All business to business products and services and corporate image operations as described under categories 17 to 19.
    8. 46.Online Ads
      Animated banners, pop-up ads etc.
    9. 47.Online Films
      Web commercials, viral films, etc.
  17. Integrated Campaigns (Judged online - URL address required for each entry)
    1. 48.Integrated Campaigns
      Operations using at least three different media for a synergistic effect (all elements of the campaign must be accessible at a single URL address).

Epica Rules

  1. 1.The competition is open to all film production companies, media consultancies photographers, design studios, local and multinational advertising agencies worldwide. Only advertising and other forms of communication that have been approved by the advertiser and used, published or broadcast since July 1st, 2012 are eligible as entries. Work that does not meet these eligibility conditions will be disqualified.
  2. 2.The official deadline for receipt of entries has been extended to October 21st, 2013.
  3. 3.The purpose of the competition is to reward outstanding creativity. Entries will be judged on the originality of the creative ideas and on the quality of their execution. In the Craft and Imagery categories (cats. 30 to 35) only the quality of the execution will be taken into consideration.
  4. 4.Category winners (gold) will receive crystal pyramid trophies, silver and bronze winners will also receive crystal awards. All winners will also receive certificates. Both film and print winners will be named in categories 1 through 19. For the purpose of identifying winners a single award and certificate will be attributed to individual entries that form part of the same campaign.
  5. 5.Four Epica d’Or (grand prix) will be chosen from the highest-scoring film, press, outdoor and interactive entries in each category, with the exception of the Public Interest categories (categories 10 & 41). They will be attributed by majority vote of the entire jury after a process of progressive elimination.
  6. 6.In the designation of category winners, judges will abstain from voting on entries from their own country. Their scores will be equal to the average of the other judges’ scores. All jury members may vote for the four Epica d’Or.
  7. 7.Pre-selection and final juries will be made up of representatives of the advertising trade press.
  8. 8.The decision of the judges is final and awards may be withheld at the discretion of the jury or if no entry in a category achieves a score that qualifies it as a winner.
  9. 9.All entries must be submitted online. Print entries must be uploaded as high-resolution jpegs (300dpi/cmyk/240mm on longest side). Radio entries must be submitted in mp3 format with an English script also provided. Film entries may be uploaded as mov or mp4 files only. TV/cinema and radio commercials may not exceed 3 minutes (or 2 minutes maximum for explanatory case films; see rule 10 below).
  10. 10.All non-traditional media entries in the Direct Marketing, Media Usage, Branded Content, PR, Promotions and Design groups must be shown on an introductory presentation board that summarises the creative idea (jpg, horizontal format). Physical presentation boards are not required. Additional images or case film videos are optional, but may also be uploaded to illustrate or explain these entries. Case films must be uploaded as mov or mp4 files and may not exceed 2 minutes maximum. The organisers cannot guarantee to present video material that does not meet these requirements.
  11. 11.Entrants may submit physical samples of Direct Marketing, Media Usage, Promotion and Design entries in addition to the images uploaded online. Samples must be sent to the Epica office in France with the appropriate entry numbers attached and will not be returned.
  12. 12.All Interactive and Integrated Campaign entries (categories 39-48) will be judged online and must include a current URL address that the jury may visit.
  13. 13.The organisers reserve the right to change the categories selected by entrants if they consider that the category chosen is incorrect or to ensure that all entries on a common theme are judged together.
  14. 14.Each company taking part in the awards will pay a basic registration fee of €200.
  15. 15.The fee for each entry is €290 (categories 1-47); this applies to each execution whether it is judged individually or as part of a campaign. The entry fee for multi-media Integrated Campaigns (category 48) is €500.
  16. 16.Companies based in France will be charged French TVA (VAT) at the prevailing rate. Entries from all other countries are exempt from French TVA in application of articles 259 A-C of the CGI (French tax code).
  17. 17.Entry fees must be paid by cheque or bank transfer (see bank details below). Cheques should be drawn on a bank in France and transfers should include all bank charges. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.
  18. 18.By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before October 25th, 2013.
  19. 19.Professional photographers may enter up to 3 ads in the Advertising Photography category free of charge (category 34 only). Their fee for each additional entry in this category is €100. Photographers must contact Epica directly before taking advantage of these conditions.
  20. 20.All entrants authorise the organisers and other third-party companies to copy, scan, digitalise and otherwise duplicate their entries in whatever form and to use such material for exhibitions, screenings, publications, broadcasts, DVDs and on the Internet in order to promote the Epica awards and to propagate the results of the competition. Under no circumstances shall the organisers, or their authorised representatives, be held responsible for the payment of royalties or other charges in connection with the aforementioned activities. Each entrant agrees to hold the organisers, and/or their authorised representatives, harmless against any claims concerning the material in this respect.

Free Book

The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends.

Technical Requirements

  1. 1. TV/cinema:
    mov, mp4
    max. duration: 180”
  2. 2. Print/outdoor:
    jpg, 300dpi, cmyk, longest side aprox. 240mm
  3. 3. Radio:
    mp3
    max. duration: 180”
  4. 4. Explanatory case films:
    mov, mp4
    max. duration: 120”
  5. 5. Introductory presentation board:
    horizontal jpg, 300dpi, cmyk, longest side aprox. 240mm
    All non-traditional media entries in the Direct Marketing, Media Usage, Branded Content, PR, Promotions and Design groups must be shown on an introductory presentation board that summarises the creative idea.
  6. 6. Physical samples:
    Optional for Direct Marketing, Media Usage, Promotion and Design entries.
    Please put a small sticker with the entrynumber on the sample.

Epica have partnered with the team at AdSpur to make it even easier for you to keep track of all the important dates for the competition. AdSpur delivers an online customisable calendar aimed at all advertising agencies, networks and production companies who wish to enter work into the advertising competitions. It is the one place on the web where you can quickly find all the crucial information you need on national, regional and global award shows. Sign up for a free trial today and start following the competitions which matter to you. Once you have created your personal calendar, sync it with your Outlook, Gmail and iCal accounts to ensure you never miss another deadline again! www.adspur.com

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