The Epica Book
THE EPICA BOOK
Every agency that enters the Epica Awards automatically receives a free copy of The Epica Book. In fact, the book is one of the reasons many agencies enter year after year, without fail. It showcases all the Gold, Silver and Bronze entries, as well as other high-scoring finalists.
Weighing in at 400 pages, The Epica Book is packed with images, statistics and synopses, alongside agency credits and a detailed index. It also features in-depth articles about the Grand Prix winners, with interviews and behind-the-scenes revelations.
The book is compiled by our in-house editorial team and published by Bloomsbury. As well as being sent out to entrants, it is circulated to journalists and VIPs and sold at selected art and design bookstores around the world.
by Matt Eastwood
"For me, curiosity is the best part of doing what I do. In a way I have a professional excuse to do something that comes naturally ask questions. But more than that, I think curiosity is the best way to approach almost everything I face, from daily client challenges, to in-house projects, to interviewing prospective employees. Even a short, random walk through the Agency can be a fascinating journey if you let it. I think curiosity is the best way to engage with any given day. Sometimes you just have to ask about something you don’t know anything about. You have to fearlessly approach the void. That’s what I love about Epica. The awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious.
The work in this book is a celebration of “fearlessly approaching the void” to create something new. Something never seen before. Something brave. Albert Einstein once said, “I have no special talents, I am only passionately curious.” Curiosity changes the course of your thoughts and guides you to completely different places. Places you’ve never imagined before. It enables experimentation, improvisation, invention. Every film, every social experiment, every new story in this book is the result of simply asking questions. How? Why? What if? There is such power in asking ‘why’ and ‘how’. And the conversation that follows these questions is fundamental. It’s not always easy. It requires bravery. You have to shed all of the protective gear. You have to allow yourself to admit what you don’t know. You have to bravely go into the void in a world where this is discouraged. But once you do, you’ll be better for it. Approach the world like a child, as if you haven’t seen that world before. Be ignorant. Be hungry for information. Be unafraid. If you do this one simple thing, I promise, you will find a different world. You’ll renew your passion for life itself. And, perhaps most importantly, you’ll do pioneering work.
Like the work in this book."
Matt Eastwood is Worldwide Chief Creative Officer at J. Walter Thompson