Creative Circle 2017
ARE YOU PART OF
THE CREATIVE SINGULARITY?
Join the Epica Awards Creative Circle to explore the relationship between creativity and technology.
- WHERE: Meistersaal am Potsdamer Platz Köthener Straße 38, Berlin, Germany
Berlin’s reputation as a creative hub will be confirmed yet again on November 16 when leading names from the worlds of advertising and technology meet at the Meistersaal to discuss “The Creative Singularity”. The event is supported by our partners Adobe, Euronews, GPN, Screen Vision, AdForum and ACT Responsible.
As its name suggests, the conference is about the intersection between creativity and technology. Artificial intelligence, chatbots, big data, virtual reality, “fake news” – advertising, marketing and media all are being disrupted by these influences. For better or for worse? Will artists and writers be replaced by machines?
Arrival, welcome breakfast
Welcome speech by Elizabeth Marks, Global President, Maydream
Becoming an experience business
IONA WALTERS: Strategic Development Manager – Adobe
Iona will share her insights into how your brand/company can really thrive in today’s market by delivering great experiences.
Iona Walters is Strategic Development Manager at Adobe, supporting the entire Creative Cloud range of apps and services. Iona is a multi-platform media production specialist with 10 years’ experience at the BBC. She has managed and produced complex projects working with multiple creative and development teams and agencies.
Winning the effectiveness game
DR EMILY-JOY ROTHCHILD: Social media Manager & NATHANIEL GRIGOLLA: Director of Strategy and Content – Elbkind
Emily-Joy and Nathaniel will share their Effie award-winning case study for Ritter Sport.
Emily Joy works as a social media manager at Elbkind. She is responsible for Ritter Sport USA and is working on the brand’s global social media expansion. An anthropologist by training, she moved to Germany to conduct research for her PhD, which she completed in 2015.
Nathaniel is an award-winning strategic content and editorial director at Elbkind. The American conceptual content developer, copywriter and editor has a background in marketing and digital publishing spanning more than 10 years in both the USA and Germany.
COFFEE BREAK 20 MINUTES
Connected by design: the R/GA approach.
SASCHA MARTINI: R/GA Berlin - Managing Director
Sascha will give concrete examples of the agency’s philosophy “connected by design”.
Having joined R/GA in April 2017, Sascha is responsible for lead strategy and the development of R/GA capabilities to German clients. Prior to that he was CEO of Razorfish Germany from 2013. He got the basis for a broad digital competence during his work for digital sales and brand specialists Bassier, Bergmann and Kindler. In addition to his work, Sascha is a member of the Federal Association of Digital Economy (BVDW).
Working at the crossroads of business, storytelling, technology, people and products.
PREETHI MARIAPPAN: Sapient Razorfish - VP, Executive Creative Director of Emerging Experiences EMEA
Preethi will talk about leading a multidisciplinary team focused on digital experiences in the physical world.
Preethi Mariappan leads a multidisciplinary team focused on post-screen digital experiences in the physical world. After a 19-year career across India, Singapore and Dubai, working with Tequila, Ogilvy One and TBWA’s Digital Arts Network, Preethi joined Razorfish, one of the SapientRazorfish predecessor agencies, in 2014, and is now based in Berlin. She also co- founded CoCreator, an app matching startups to agency talent, speaks frequently at conferences, and participates often in startup bootcamps as a mentor.
LUNCH BREAK ONE HOUR
Can machines be creative?
MARKUS MACZEY – CCO, Plan.Net
Answering a question beloved of science fiction writers
Markus was born in Bavaria in 1976 and after more than 10 years as a designer and art director in traditional advertising agencies like Jung von Matt and .start, he joined the Serviceplan Group in 2008 as an executive digital creative director. In 2016 he was named CCO of the Plan.Net Group. Plan.Net were at the forefront of digital advertising and are celebrating their 20th anniversary this year.
Stop Funding Hate: Introduction by David Griner, Director of Digital Initiatives, Adweek
How the Stop Funding Hate campaign is driven by viral video, social media and crowd-funding.
RICHARD WILSON: Stop Funding Hate - Co-founder
Richard will talk about his successful campaign against newspapers that incite hatred.
Richard Wilson is a writer, human rights activist and co- founder of Stop Funding Hate. Launched in August 2016, the campaign seeks to make hate unprofitable, and promote the idea of ‘ethical advertising’ by persuading companies to pull advertising from newspapers that incite hatred against minority groups.
Fake vs. Real: How to be real in a land of fake.
SAMI BASUT: Manajans J. Walter Thompson Istanbul - Creative Director
Sami will tackle the tricky subject of authenticity.
Sami sold comic books and marbles as a youth before doing an internship at his family’s chain of stores, where he learned to appreciate brands. He studied English Language and Literature at Bosphorus University and later joined Publicis Turkey, where he became creative director. Under his creative leadership JWT Istanbul was named the world’s 37th most creative agency by WARC in 2015, and the 4th most effective agency in Europe in the Effie index the same year. Alongside his role at Manajans/JWT he teaches copywriting at Bosphorus University.
Presenting LE LOFT
PATRICK LARA: Publicis Conseil - Managing Director
Patrick will present LE LOFT, a new way of working with creatives, YouTube stars and influencers.
Patrick joined the Publicis Groupe in 2010 to run the Carrefour Group on an international basis. He became managing director in 2011, running the worldwide Renault account. Previously he was at Grey Paris, where during his two-year period as co-president the agency won a number of pitches and creative awards. His advertising career began in 2008 at Intermarco/Publicis Etoile, followed by positions at DDB, Jean & Montmarin and TBWA.