Creative Circle 2015
Epica 2015 Creative Circle conference
The Creative Circle took place at the Platoon Kunsthalle. Its theme was The New Scope of Creativity and the key subjects were Virtual Reality, the power of image, the cult of celebrity and creative collaboration.
WHEN: Nov 19, 2015 - 10.30 AM to 6.00 PM
WHERE: Platoon Kunsthalle, Schönhauser Allee 9, 10119 Berlin
Our inspiring line-up of guests:
Alison Jackson is a leading British photographer. A recognized artist and TED speaker, she is best known for her uncannily accurate “lookalike” photographs of Royals and celebrities. More than simply satirical, they are designed to provoke a debate about the cult of celebrity and the power of image. Alison won a BAFTA for her BBC2 TV series “Doubletake”.
Oliver Rosenthal is Industry Leader, Creative Agency for Google Germany. He has worked in marketing communications for over 15 years: digital and traditional brand management (Interone, Saatchi & Saatchi), eCRM and POS (OgilvyOne, Geometry Global), as well as PR (A&B One). Before joining Google in 2014, he was managing director of the Frankfurt offices of Saatchi & Saatchi and OgilvyOne. He has worked for many international brands, including P&G, Nestlé, Coca-Cola, Telefónica, MINI, Audi, BMW and American Express. He is based in Hamburg.
Robert Bader is a director for UNIT9 in Berlin. His work draws on his background in fashion photography and interactive technology. Global campaigns for brands like Adobe, Intel, John Lewis, Philips, Nike and Heineken have explored the full potential of the web and shown his dedication to storytelling and attention to detail.
Frederic Bonn is the Chief Creative Officer for Mirum (J. Walter Thompson), overseeing North America. He is tasked with leading the development of transformative ideas for its clients and fostering a unified creative culture. Frederic joined J. Walter Thompson in January 2014 as Executive Creative Director leading digital and social media work for the New York office.
Christoph Frank co-founded PLATOON Cultural Development in Berlin in 2000 with Tom Bueschemann. Blurring the borders between communications, culture and art, Platoon brings together creatives from different disciplines around the world to share insights and ideas and work on projects together.
Chris Gallery, Head of Strategy at Mother, was born in the West of Ireland. He began his career at TBWA in Dublin before moving on to McCann Erickson in London and then Mother. He has worked on brands such as Sony PlayStation, MasterCard, Powerade, Schweppes and The Post Office. He is passionate about football.
Michael Weinzettl is Publisher and Editor-in-Chief at Lürzer’s Archive. He has worked at the magazine for 28 years and is its editorial gatekeeper. As the website Agnostica put it: “His vision on photography embraces a very long period – he is an excellent testimony of the best international photographers’ work.”
Sophie Guérinet co-founded ACT-Responsible, an international non-profit organization which highlights how creativity can help the world's major issues. She is also the co-founder of NGAd, a French club gathering 24 NGOs Communications officers. Sophie believes that Creativity has the power to transcend social, cultural and generational boundaries to trigger awareness and action to build a better world. As such, Sophie has been a speaker (Cristal Festival) and a jury member of industry awards (Care Awards, Epica Awards, NG’Ad Grand Cristal).
- 10.00-10.30: WELCOME COFFEE
- 10.30-10:35: Introduction by Philippe Paget
- 10:35-11:15: Michael Weinzettl, publisher and editor- in-chief, Lürzer's Archive
Trends in advertising photography
- 11:15-12:00: Alison Jackson, photographer, London
The power of image and the cult of celebrity
- 12:00-12:40: Sophie Guérinet, Co-founder, ACT Responsible
ACT Responsible screening
- 12:40-13:30: NETWORKING LUNCH
- 13:30-13.40: Daniela Strasser of W&V talks about Berlin as a hub of creativity.
- 13:40-14:15: Chris Gallery, head of strategy, Mother London
How environment affects creativity
- 14:15-15:15: Oliver Rosenthal, industry leader, creative agency, Google,
joined onstage by David Griner, Adweek
How Google works with external creative talents
- 15:15-16:00: Robert Bader, creative partner Berlin, Unit 9
The promise of Virtual Reality
- 16:00-16:40: Frederic Bonn, chief creative officer, N. America, JWT MIRUM
Using technology to create one of the most connected and collaborative agencies
- 16:40-17:10: Christoph Frank, co-founder, Platoon
Coordinating a creative collective
- 17:10-17:55: The Best of Epica showcase
- 17:55: Closing remarks by Philippe Paget
This Creative Circle conference was followed by the Epica Awards 2015 prize-giving ceremony, held at the Kino International.