Call for entries

DISCLAIMER

Categories listed below are from the 2016 season and may be subject to minor changes for 2017. The new entry kit with updated category list will be released in April of 2017.

FOOD & DRINK

(TV/cinema, press, outdoor)

1. Food

All savoury foods, including branded fast-food products, pasta, eggs, meats, oils, sauces, butter, cheese, margarine, natural yoghurt, pet foods etc.

2. Confectionery & Snacks

Chocolates, sugar confectionery, jams, desserts, nuts, biscuits, salted snacks, chewing gum, ice cream etc.

3. Alcoholic drinks

All alcoholic drinks: wine, beer, cider, spirits etc.

4. Non-alcoholic drinks

Soft drinks, fruit juices, tea, coffee, mineral water and milk-based drinks.

HEALTH, BEAUTY & FASHION

(TV/cinema, press, outdoor)

5. Health & Beauty

Optical, medical and dental services, toothpastes, condoms, toiletries, tissues, soaps, diapers, shaving products, perfumes, cosmetics, deodorants, hearing aids, hair care and solar protection products, beauty institutes, spas, bath and shower additives etc.

6. Prescription and OTC Products

Advertising for pharmaceutical and related products and services aimed at the general public or at the medical profession.

7. Clothing, Footwear & Personal Accessories

Including sportswear, swimwear, lingerie, shoes, socks, stockings, hats, gloves, eyewear, writing instruments, wrist watches, jewellery, luggage, hand bags, smoking materials and other portable accessories.

LUXURY & PREMIUM BRANDS

(TV/cinema, press, outdoor)

8. Luxury & premium brands

Luxury fashion and accessories, artisanal and custom-made products, furnishing and housewares, tailoring, jewellery, premium cosmetic products, upscale hotels and resorts, elite travel experiences, value-added services, high status technology, luxury automobiles and other automotive, private aircraft, yachts and motorboats, wines and champagnes.

HOUSEHOLD PRODUCTS & SERVICES

(TV/cinema, press, outdoor)

9. Household Maintenance

Paints, detergents, household cleaning products, air fresheners, insecticides, gardening equipment, plant foods, batteries, adhesives, food containers etc.

10. Homes, Furnishings & Appliances

Property, furniture, floor coverings, domestic appliances, kitchenware, televisions, home cinema, security systems, solar heating and all public utilities providing water, gas, electricity etc.

11. Personal Electronics & Devices

Computers and laptops, phones, tablets, media players, smart watches and wearable technology.

AUTOMOTIVE

(TV/cinema, press, outdoor)

12. Automobiles

Including SUVs and people carriers, trucks, vans motorcycles, ambulances and other service vehicles.

13. Automotive Services & Accessories

Tyres, petrol, oil, spare parts and accessories, in-car entertainment, GPS etc.

CONSUMER SERVICES

(TV/cinema, press, outdoor)

14. Communication & Public Services

Telecoms service providers, broadband, postal and courier services, yellow pages, directory enquiries, search engines, energy and utility providers. (See category 19 for individual television channels and programmes.)

15. Transport & Tourism

Airlines, railways, car rentals, cruises, tour operators, tourist boards, hotels, resorts, driving schools, and all forms of public transport.

16. Restaurants, Bars & Cafés

Advertising and promotions for independent or chain restaurants, fast-food services, bars and cafés.

17. Retail Services

Supermarkets, department stores, independent or chain and Internet shopping.

18. Financial Services

Banks, insurance, credit cards, pension plans, investments and related online services, etc.

MEDIA & ENTERTAINMENT

(TV/cinema, press, outdoor)

19. Media

Consumer advertising for books, films, newspapers, magazines, radio stations, television channels and programmes, including related apps, websites etc.(see category 24 for business to business media ads).

20. Recreation & Leisure

Video games, cameras, musical instruments and accessories, lotteries, scratch cards, festivals, concerts, toys, bicycles, dating services, exhibitions, amusement parks, gymnasiums, museums, sporting goods and sporting events, hotels and resorts etc.

PUBLIC INTEREST

(TV/cinema, press, outdoor)

21. Public Interest – Health & Safety

Road safety, diet & exercise, anti-smoking or anti-alcohol campaigns, sexually transmitted diseases, workplace safety etc.

22. Public Interest – Social

Homelessness, children’s rights, gender issues, cruelty to animals etc.

23. Public Interest – Environment

Climate change, pollution, nature conservation etc.

The Public Interest categories are sponsored by Euronews and ACT Responsible. 

 

B-to-B & Corporate

(TV/cinema, press, outdoor)

24. Professional Products & Services

Office supplies, furnishings, industrial and agricultural equipment, packing materials, media sales, temporary help, language schools, learning institutions, trade fairs, communication, recruitment and translation agencies, video surveillance etc.

25. Corporate Image

Communication programmes whose primary function is to promote the reputation of a corporation as opposed to its individual products or services (now allows online films).

RADIO

26. Radio Advertising

Radio commercials for all products and services, judged on originality and craft (a script, in English, must accompany each entry).

DIRECT MARKETING

(samples recommended where appropriate)

27. Consumer Direct

Direct marketing operations aimed primarily at the general public.

28. Business to Business Direct

Direct marketing operations aimed primarily at professional target groups.

MEDIA USAGE

(samples recommended where appropriate)

29. Media Innovation - Traditional Media

Advertising and media planning that uses conventional media, including digital, in an original way.

30. Media Innovation - Alternative Media

Advertising and media planning that invents a new medium to carry its message; ambient, stunts, guerrilla marketing, installations etc.

31. Creative Technology

Objects or devices invented exclusively for a brand or a campaign, including vending machines, wearable technology, interactive installations etc.

BRANDED CONTENT & ENTERTAINMENT

32. Films & Series

Operations involving films or web series designed to reinforce brand values in the context of entertainment and/or original content.

33. Branded Games

Online, mobile, tablet or video games created specifically for brands, or product placements that enhance a player’s experience of the game.

34. Native Advertising

Original content that complements or reflects the editorial environment in which it appears, conveying a brand message yet providing engaging information or entertainment for the audience.

35. Product & Brand Integration

Operations which promote branded products or services via appearances in pre-existing films, television shows or other media, and which enable brands to gain or reinforce status from the context in which they are placed.

PR & PROMOTIONS

(samples recommended where appropriate)

36. Public Relations

Sponsorship, PR campaigns and other activities designed to achieve specific objectives in the media on an unpaid basis (print, broadcast and digital).

37. Events

Exhibitions and special events designed to engage consumers and visitors with the values of a brand.

38. Promotions & Incentives

Brand activation and CRM programmes, loyalty schemes, special offers, competitions, in-store activities, merchandising, tie-ins etc designed for immediate results or to reinforce long-term customer relationships.

39. Experiential & Shopper Marketing

Installations or campaigns allowing consumers to engage directly with the brand, physical brand spaces such as exhibitions, museums and pop-up stores, in-store displays and merchandising, operations targeting consumers at the point of sale.

CRAFT & IMAGERY

40. Copywriting & Storytelling

Exceptional writing, whether in a print advertisement, a film, or a piece of branded entertainment. Elegant phrasing, wit, sparkling dialogue, or simply a moving story.

41. Animation

Including traditional, stop-motion and computer-generated techniques, used exclusively or in combination with live action to contribute to the overall appreciation of a commercial independently of the creative idea.

42. Direction & Cinematography

Including lighting, camera angles, art direction, set design, casting, costumes, acting and other on-set considerations that contribute to the overall appreciation of a commercial independently of the creative idea.

43. Post Production & Visual Effects

Editing, color grading, compositing and all other post-production considerations that enhance production values and contribute to the overall appreciation of a commercial independently of the creative idea.

44. Best Use of Sound and Music

A creative idea driven or enhanced by sound design and the selection and use of music.

45. Print Craft

Aesthetic considerations, including art direction and copywriting that contribute to the overall appreciation of print advertising independently of the creative idea.

46. Advertising Photography

Original photography, including digital imaging, used for commercial communications (finished ads only; work must be entered as it appeared in the media).
Enter the Lürzer’s Archive / Epica Advertising Photography Award for photographers 

47. Illustration

Illustrations used in the context of commercial communication only.

DESIGN

(samples recommended where appropriate)

48. Graphic Design

Logos, letterheads, typography, etc.

49. Publication Design

Brochures, annual reports, catalogues, calendars, postcards, etc.

50. Packaging Design

All packages, containers, covers and labels for products and services listed under categories 1 to 25 above.

51. Brand Identity

The creation or redesign of the entire visual identity of a brand, from logo and font styles to graphic elements, digital presence, stationery, signage etc.

52. Product Design

Furniture, objects, toys etc. created for the client in a marketing context.

DIGITAL

(Websites, campaigns, games and other operations involving digital content; to be judged online)

53. Online Campaigns – Food & Drink

Food, pet food, confectionery, snacks, dairy products, alcoholic and non alcoholic drinks.

54. Online Campaigns – Consumer Services & Household Products

Communication, transport, tourism, retail and financial services, including all household products and services.

55. Online Campaigns – Public Interest

Charities, environmental campaigns, road safety, human rights etc.

56. Online Campaigns – Health, Beauty & Fashion

OTC healthcare, toiletries, beauty products, clothing, footwear and personal accessories.

57. Online Campaigns – Automotive

Cars, trucks, vans, motorcycles, petrol, oil, spare parts and related services and accessories.

58. Online Campaigns – Media & Entertainment Interactive

All media, recreation and leisure products and services.

59. Online Campaigns – Luxury

Luxury fashion and accessories, hotels and vacations, transport, vehicles, cosmetics and other premium products and services (see category 8).

60. Online Campaigns – Business to Business & Corporate

All business to business products and services and corporate image operations.

61. Websites

Innovation and creativity in the design of sites and microsites; sites with a specific brand objective.

62. Online Ads

Animated banners, pop-up ads etc.

63. Online & Viral Films

Web commercials and virals produced primarily for online viewing.

64. Online Social Networks

Operations relying primarily on targeted community applications, microblogging services and other user generated content.

65. Virtual Reality

All virtual reality campaigns and applications using the Oculus Rift and similar devices created for the client in a marketing context.

MOBILE

(Applications, websites, campaigns, games and other operations involving digital content; to be judged online)

66. Mobile Sites & Apps

Apps and sites for mobile or tablet devices created specifically for branding or promotional purposes.

67. Mobile Campaigns

Operations created specifically for mobile environments, for example using GPS technology.

 

The Mobile Campaigns category is sponsored by RadiumOne. 

 

68. Mobile Social Networks

Operations based on targeting social communities through creative use of mobile behaviour and technology.

INTEGRATED CAMPAIGNS

(Judged online)

69. Integrated Campaigns

Operations using at least three different media for a synergistic effect.

SPECIAL CATEGORIES

(Judged online)

70. Humour in Advertising

A special category for advertising and branding using humour to convey messages, including film, print, digital and alternative media.

71. Olympic Games 2016

The Olympics category is open to work in any media inspired by Rio 2016, whether as an official sponsor or a relevant brand.