The Editors & Publishers International Creative Awards
A lot has changed since the birth of the Epica Awards. But from the very beginning, every entry has been judged on the strength of the creative idea and the quality of its execution.
The Epica Awards were created in 1987 by former ad man Andrew Rawlins. And like the world’s best advertising, Epica sprang out of a great idea. Or rather, two of them.
The first was to promote and reward the highest standards in European advertising – at the time, Epica was unique in doing so. The second was to recruit the jury, not from the advertising industry, but from the advertising trade press. Reporters who spent their lives analysing and critiquing communications would have a chance to honour creativity in their sector. Once again, this was unprecedented.
Today, Epica is open to agencies worldwide and judged by more than 40 journalists from magazines and websites across the globe. Back at the start, the jury was 15 strong and the prizes were presented at the Brussels headquarters of the European Commission.
The very first Grand Prix went to the London agency Boase Massimi Pollitt for a TV spot for the Guardian newspaper. The Paris agency Creative Business won the pan-European prize for a campaign for Louis Vuitton. 776 campaigns were entered by 192 agencies.
The winners were featured in the inaugural edition of the Epica Book, a luxurious publication sent out free of charge to all who enter.
In 2012, after 25 years focusing on Europe and the EMEA region, the Epica Awards went global. It now attracts entries from more than 70 countries.
Advertising is the fuel of the free press – and Epica is the only international prize that allows the specialist press to celebrate commercial creativity.